...to celebrate their uniqueness and live life passionately, purposefully and confidently and did so by offering lingerie, activewear, swimwear, and loungewear that takes the best elements of high-style and ultimate comfort from each category to achieve a brand new POV of lingerie. Since the beginning, the team and I were solving a larger problem in the lingerie market to the point that we felt we needed to come up with a whole new word to encapsulate what we were trying to achieve and ended up coining the term Leisurée, changing the course of the lingerie industry for good. We grew the business from its concept stage to a recent $105M acquisition by intimates leader Wacoal in just three years, beating the odds of POC female-founded companies."